Marketing & Communication

The primary purpose of RCU Marketing & Communication (MarCom) is to serve the University by ensuring that institutional messaging is delivered in a clear and engaging manner that is appropriate and compelling for the audience. Our goals are to communicate RCU news, information and messages to key constituents; advance the goals of the university; and communicate the activities and mission of RCU to external and internal audiences.

MarCom is the steward of the RCU brand identity and manages the content of the University’s official print publications, main website and social media channels. All communications from Rochester University, whether originating from a department or a specific program, are reflections of the institution. The logos, typefaces, colors, and treatment of photos and text all project attributes of RCU.

MarCom staff provides a broad range of services in the areas of media relations, graphic design, publications, social media, website, signage, apparel, institutional identity and event promotion.

  • Do you have a news story to share with us?
  • Perhaps you are tasked with event publicity?
  • Do you need the official university logo, a departmental logo, or an athletic logo?
MarCom is here to serve your department or organization with its marketing and communication needs. Use the following links and information to engage MarCom:
FORMS

To add your project to MarCom’s queue, we ask that you fill out a Marketing Project Request.
*Consider bookmarking these forms for easy access.

Start here to receive assistance with a project (event publicity, a poster, a sign, print brochure, etc.)
Marketing Project Request »
Share a news story or event to be included on My.RochesterU.edu and/or RochesterU.edu
Submit News/Event »
Do you see a page that needs a content edit or update? Share this with us via this form.
RochesterU.edu Web Request »
Use this form to request a main RCU logo, departmental logo, or RCU Athletic logo.
RCU Logo Request »
Use this form to request a photographer at your RCU event.
RCU Photographer request »

 

Please email Rachel Williams (rwilliams7@rochesteru.edu) if you want to launch or close an RCU social channel. All RCU official social accounts must adhere to the following guidelines: https://docs.google.com/document/d/1XmvBVq6_7nWgCEelR4Kb503HLfmKW4FSlf7x_1e__n0/edit?usp=sharing

 

If you are a faculty or staff member, use this process to request a new/updated business card and name tag. If you are a coach, contact Clayton Bissett to order/reorder business cards.
Business Card & Name Tag Request »

 

KEY RESOURCES
  • RCU.edu – Main university website serving as the primary starting point for RCU communication and publicity for external audiences.
  • My.RCU.edu & RCU App – The primary starting point for RCU communication for internal audiences.
WHO WE ARE
  • Rachel Williams, Director, Marketing & Communication
STYLE

Marketing & Communication uses the Associated Press Stylebook as the reference guide for news releases, publications, website copy, announcements, and other university communications targeted to public audiences.

RCU PROMOTIONAL ITEMS

Rochester University has selected MacKellar & Associates, Inc as its preferred promotional and apparel vendor for all non-athletic needs. Please do not order a promotional product featuring the RCU logo without contacting MarCom first

Communication on Campus

There are many ways to communicate with faculty, staff and students across campus. In most cases, connecting with RCU’s Marketing & Communication department is step one in helping you identify the right tools to reach your audience effectively.

If you have essential information, you want to share with RCU faculty, staff members or students, knowing the best communications tool to use to reach them is not always straightforward. These resources can help you target your message more effectively, direct you to the most appropriate communications channel, and communicate with greater accuracy and efficiency.

Communication on Campus Guide »
RCU Newsletters »

Digital properties MarCom does not maintain:

  • Library.rcu.edu | Content maintained by Ham Library staff
  • RCU.edu/Catalog | Content maintained by Office of the Registrar
  • RCU Canvas  | Content maintained by Director of Online Technology
  • RCU App | Content maintained by Student Life